Frid is solution-oriented, curious, and fond of people. As an advisor, she thrives in projects where business strategy and functional architecture intersect with project and program management, digitalization, and change management. Frid is passionate about innovation and technology, recognizing the benefits of artificial intelligence and the digital environment that emerged after the COVID-19 pandemic. At the same time, she respects the threat landscape and understands the need for security measures.

In her free time, Frid is also focused on technology. She dreams of having her own drone assistant and wants to write and direct a streaming series.